The PGA of America and PENN Entertainment have announced a multi-year partnership that will seen ESPN BET become the ‘Official Sports Betting Sponsor’ of the PGA Championship for the next three years.
Starting from next week’s 2024 PGA Championship at Valhalla Golf Club in Kentucky (May 16-19), the agreement marks a milestone for the PGA Championship as it becomes the first men’s golf major to establish an official sports betting sponsor.
ESPN BET is an online sportsbook that combines PENN’s proprietary in-house technology and sportsbook operational expertise with ESPN’s multi-platform reach.
“We are incredibly proud to partner with PENN Entertainment and immerse ESPN BET into the spectator experience throughout the PGA Championship,” said Jeff Price, PGA of America Chief Commercial Officer. “The added onsite presence of ESPN BET as well as broadcast and content offerings will provide spectators with exciting new ways to enjoy and engage with all of the action during the PGA Championship.”
Jason Birney, Vice President of Operations, PENN Interactive, commented: “We’re pleased to be the PGA of America’s first ever gaming partner and align ESPN BET with this prestigious men’s golf major,. We look forward to accessing highly engaging touchpoints to bring ESPN BET onto the course and into the PGA Championship broadcast on ESPN. With the PGA Championship set to take place in states where ESPN BET operates through 2026, this partnership provides us with a great opportunity to interact with and engage golf fans.”
The 2024 PGA Championship will feature the ESPN BET Members Lounge located adjacent to the green on the 13th hole at Valhalla. This premium hospitality space is available only to ESPN BET account holders. The lounge offers views of Valhalla’s newly renovated signature 13th green and includes a variety of amenities including beverages, covered seating, a VR simulator of the 13th hole, special ESPN BET offers for patrons on site, and more. Additional consumer-facing activities will also take place in the lounge throughout the week.
In addition to activating onsite at the Championship, ESPN BET will be integrated into broadcasts on ESPN networks, with betting odds and insights provided to enhance storytelling within the Championship. The sponsorship also includes opportunities for collaborative content across PGA of America digital media platforms. In the leadup to the Championship, ESPN BET will offer specially curated PGA Championship betting offers prior to and during all four rounds of competition.
The 2025 PGA Championship will be contested at Quail Hollow Club in North Carolina, while Aronimink Golf Club in Pennsylvania will host the 2026 PGA Championship.
