Global betting brand 1xBet says it has signed a sponsorship agreement with Volleyball World, an organization dedicated to promoting volleyball worldwide.

The partnership is for the next five years and covers a raft of major championships, including the Men’s and Women’s Volleyball Nations League (Pools & Finals), FIVB Men’s and Women’s Volleyball World Championship, FIVB Men’s and Women’s Club World Championship, Beach Pro Tour Elite 16, Beach Pro Tour Challenge and Beach Volleyball World Championships

According to the contract terms, 1xBet will be advertised via floor stickers, LED boards and jersey branding at the beach events in addition to on-screen stats graphics.

“This long-term agreement with Volleyball World is important to our global strategy to support sports,” said a 1xBet representative. “We share the organization’s desire to promote volleyball around the world and will do everything to support this idea.

“We are pleased to announce that the Volleyball Nations League will start on May 14, where 1xBet will be presented for the first time as an official partner of the organization.”

Volleyball World CEO Finn Taylor said, “This partnership represents volleyball’s first-ever global betting sponsorship and is a response to the sport’s rising popularity. We are confident that 1xBet’s global reach will assist us in connecting with new audiences, driving the commercial growth of volleyball and further promoting the sport.”

Volleyball World is a new partnership between the FIVB and CVC Capital Partners aimed at driving growth, innovation and investment in volleyball around the globe.