Altenar, a leading sportsbook and igaming software provider, has announced a landmark agreement with Kero Gaming, entrusted to become the first partner to deliver Kero’s bespoke technology to its bettor base.

Kero’s micro-betting offering is uniquely powered by a recommendation engine that leverages proprietary algorithms to curate markets that are personalised and contextually relevant to gameplay.

The provider’s unique approach to market creation provides operators with an unparalleled level of engagement, transforming the live betting experience to deliver the most engaging and relative betting markets to players in every moment of a match.

Antonis Karakousis, director of operations at Altenar, said: “Micro-betting is the future of sports betting, but it requires robust and sophisticated technology, well-architected frameworks and rock-solid processes to overcome the challenges.

“This is why we chose Kero; we are confident they will best serve our global customers’ needs on a local level and optimise their potential.”

Tomash Devenishek, CEO at Kero Gaming, said: “Altenar is a dynamic force in the gaming industry, renowned for their expansive and happy global customer base. We are thrilled to be partnering with such a distinguished company.

“At Kero, we are committed to pushing the boundaries of innovation and delivering the best in-game micro-market experiences. Altenar’s top-tier sportsbook platform makes them the ideal partner to help propel our global growth and continue our tradition of excellence.”

Kero football markets will become available to Altenar customers ahead of Euro 2024 with plans to expand market coverage across a portfolio of basketball, baseball and American football later this year.

The multi-year partnership supports Altenar’s commitment to innovation and ever-enhancing the user experience.