Micro-betting sports platform operator Betr has partnered with Betting Ladies, a community of women passionate about sports betting and gaming. Betr is the first sports betting app to focus on “microbetting,” and the agreement comes amidst its US expansion plans. Betr aims to appeal to women sports bettors and tap into a growing segment of prospective US customers as it tries to compete with our best sports betting apps.

According to the agreement, Betr will work with Betting Ladies to create exclusive content that celebrates and exposes inspiring stories about women in sports and gambling. The content will be published across Betr’s social media channels, which currently have more than 2.5 million followers. 

Betr and the deal

The cooperation was started with a Game 5 breakdown from the NBA Finals, which Betting Ladies published across Betr’s social media channels. The game saw the Boston Celtics defeat the Dallas Mavericks to win the series. 

Mike Denevi from Betr Media said, “We are thrilled to partner with Betting Ladies to empower women in sports betting. At Betr, we are committed to making sports betting more accessible and enjoyable for everyone, regardless of gender.”

Founded in 2022 by social-media personality Jake Paul and Simplebet’s co-founder Joey Levy, Betr’s micro-betting platform is available in the Ohio sports betting and Virginia sports betting scenes. Last month, the company secured a license from the Maryland Lottery to become a Maryland sports betting app, and it has previously secured market access in the Pennsylvania sports betting, Colorado sports betting, Indiana sports betting, and Kentucky sports betting scenes.   

Betting ladies

Betting Ladies was founded in 2023 and provides a range of resources to encourage women to enjoy sports betting, including guides to getting started with betting, betting calculators, daily horoscopes, and publishing the latest betting stories. Betr will now integrate this content across all its platforms. 

“Our partnership with Betr represents an exciting opportunity to expand our reach and impact within the sports betting community. Together, we can break down barriers and empower women to participate in and enjoy sports betting to the fullest,” said Val C. Martinez, founder of Betting Ladies.