SCCG Managed Services (SCCGMS) has entered into a partnership with Altenar.

SCCGMS will incorporate Altenar’s sports betting software, which features in-house development and is powered by data feeds. 

This partnership is designed to deliver customised solutions, improving the service offerings SCCGMS provides to its clients. Furthermore, the collaboration includes training components intended to enable operators to manage their operations independently over time.

Gambling Insider understands there will be a huge tribal focus on this deal.

Stephen Crystal, SCCGMS Founder, said: “Our collaboration with Altenar represents a significant step forward in enhancing our service offerings. By integrating Altenar’s sports betting technology with our managed services, we are poised to set new standards in the industry, delivering exceptional value and operational excellence to our clients.”

Alejandro Cazorla, Altenar Sales Manager, added: “This collaboration marks a significant milestone in our journey to bring our innovative sports betting solutions to a wider audience across the US market. Together, we are committed to delivering an unparalleled user experience and driving the growth of the sports betting industry.”

This month, SCCGMS partnered with Amelco UK to integrate advanced trading and sportsbook solutions into its technology suite to support tribal and commercial gaming operations.

This follows Altenar’s strategic alignment with Splash Tech, which is intended to enhance player engagement through free-to-play sports products integrated into its platform.