The organizers of SBC Summit 2024, to take place at Lisbon’s Feira Internacional de Lisboa from 24 to 26 September 2024, have described this year’s show as a gateway to all things sports betting with a series of dedicated exhibition areas and conference sessions dedicated to the sports betting world.
Attendees focused on sports betting can anticipate discussions covering essential topics such as the financial and betting strategy impacts of Euros 2024 on operators, the importance of entertainment, sports integrity, niche sports and other current themes.
The exhibition floor will be the central hub for attendees to explore cutting-edge sports betting technology and global brands leading innovation in the industry. Among the 600 exhibitors featured across the event, brands confirmed for the zone include Pin-Up Global, UpGaming, Oddin, Altenar, Genius Sports, Optimove, Xtremepush, Sportingtech, 1xBet and Delasport amongst many others.
Networking zones will provide an ideal setting for delegates to connect with representatives from hundreds of operators, including C-Level executives and key decision-makers, as well as sportsbook and technology providers.
“With the influx of technological advancements, regulatory breakthroughs and a year brimming with international sports tournaments, the sports betting industry has never been more exciting,” said Rasmus Sojmark, CEO and Founder of SBC.
“This year, innovation is front and center. Our dedicated sports betting zone promises abundant networking opportunities, practical strategies, and cutting-edge products and services crucial for navigating the digital age.”
The 2024 conference programme will span all three core days of the event, with the Summit’s opening day to provide delegates with in-depth discussions focused primarily on modernizing traditional sports betting verticals. Topics will include the impact of in-play betting and engagement tools on sportsbooks, the role of enhanced data analytics and gamification in improving the sports betting experience, and strategies for attracting casual bettors.
On the second day, discussions will focus on pioneering sports betting strategies and their optimization for enhanced success. Attendees can expect talks on the dynamic evolution of risk management strategies for operators, the synergies between sports media and betting, insights into sportsbook strategies from events like the Paris Olympics and Euro 2024, and dedicated sessions exploring the future of horse racing.
On the final day, the educational program will maintain a rigorous focus on global sports betting partnerships and brand building. Throughout the day, delegates will have the opportunity to gain insights into the future of commercial football partnerships in Latin America, the global impact of esports on sports betting and sponsorships and how infotainment can aid in brand building while adhering to regulations, among other topics.
Notable experts set to feature as part of the sports betting conference include industry visionaries such as Flutter Entertainment’s Chief Trading Officer Dominic Crosthwaite, BV-Group’s Chief Commercial Director Brent Almeida, Fitzdares CEO William Woodhams, Betfirst CEO Alexis Murphy, win2day Managing Director George Wawer, DAZN’s SVP Payments & Risk Operations Gabriele Greisbacher, Sofascore COO Karlo Levak, Head of PR for Betfair Sam Rosbottom, CoolBet CEO & President Endre Nesset, talkSPORT Betting & Gaming Director Gareth Williams, Tipwin CEO Damir Boehm, Novibet’s Director of Sportsbook Product Giannis Paraschos and Boca Juniors Marketing Director Federico Maques.
Those planning to attend SBC Summit 2024 can take advantage of a special offer granting access to all three core days of the event, including the exhibition floor, conference content, and evening networking parties for a discounted price of just €400.
Additionally, operators and affiliates can apply for free passes to the event. If you are an operator, you can apply for a free pass here, or if you are an affiliate you can apply for a free pass here.