This collaboration follows the successful debut of Metric’s much-hyped sportsbook platform in the Netherlands this past May. The deal marks Metric’s entry into another tightly regulated and strategically crucial market, given the B2B provider’s “whiter-than-white” regulatory strategy.

Keith Hayes, CEO at Metric Gaming, expressed his enthusiasm: “We feel privileged to have been selected by the Betzone team before we had a live product out there and we aim to repay their astute judgement.

“Of course we’re excited to enter our home market, but particularly as we will showcase our first proprietary product, Racing. With a soccer product in the works too, this is another important step to finally unlocking the power of this incredible platform we’ve built.”

Adam Joseph, chief operations officer at Betzone added: “We are delighted to announce the partnership with Metric. We have been impressed with their product and proposition, as well as their speed of delivery. We are confident they can support us with Betzone in the UK market and the other opportunities we are planning.”