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Hard Rock, along with American Gaming Systems (AGS), is adding a new slot title that will enhance the gaming experience for players at both the retail location and NJ online casino platform.
The slot, Rakin’ Bacon Sahara, is available only at Hard Rock.
With this move, Hard Rock will certainly look to climb in the state’s revenue rankings. As of June 2024, Hard Rock is sixth among all platforms in the state.
With the addition of Rakin’ Bacon Sahara, Hard Rock is now approaching 2,000 games across all types for its players.
Casinos in Atlantic City, like Hard Rock, have players that play exclusively in the brick-and-mortar facility, online, and those that play both.
Fortunately for them, Rakin’ Bacon Sahara is the first-ever joint omnichannel launch of a game. This means it launched both in the retail setting and online at the same time.
“This exclusive omnichannel experience is exactly what we envisioned when we launched Hard Rock Bet in New Jersey last year, and we’re thrilled to be celebrating with our great partners in Atlantic City,” Williams said in a press release.
“AGS games, including the recent launch of our bespoke online slot collaboration, Hard Rockin’ Reels, have been extremely popular on Hard Rock Bet, and we know our players will love this newest addition of Rakin’ Bacon Sahara.”
Players who try this game out will gain access to expanding reels, a pick bonus, and four jackpots.
Hard Rock Hotel & Casino Atlantic City President George Goldhoff spoke about the game but focused more on retail.
“Hard Rock Atlantic City welcomes AGS’ Rakin’ Bacon Sahara to our exciting casino where all the latest and most popular games are offered among our 2,425 slot machines. We know our slot customers will love this new game, whether they play at our casino or online at Hard Rock Bet. We are proud to be a leader in the industry offering the most innovative gaming technology and look forward to the rollout of Rakin’ Bacon Sahara.”
Hard Rock’s Growing Partnerships and Revenue
Earlier this month, Hard Rock also announced a partnership with Aristocrat and mentioned adding more than 1,000 games since launching. With AGS, it’s over 1,900 and closing in on 2,000.
The casino has shown some creativity, including the recent addition of the Whitney Houston slot, which is 11 feet tall and comprised of 55-inch screens.
June 2024 was a fantastic month for Hard Rock Bet. The online platform drew $9.6 million in revenue, which was the best this year.
As more games are added, expect them to soon cross the $10 million threshold.
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