Betway, a prominent global sports betting and gaming brand, has entered into a long-term partnership with Nottingham Forest F.C., becoming the Premier League club’s Official Betting Partner.

This agreement strengthens Betway’s extensive football sponsorship portfolio, which already includes partnerships with several top-tier clubs across Europe. Owned by Super Group, Betway will have its logo prominently displayed on LED advertising boards at the City Ground during all Premier League, FA Cup, and Carabao Cup matches.

The partnership also includes exclusive fan engagement initiatives, such as ticket giveaways, merchandise opportunities, and unique experiences like ‘play on the pitch’ events. Additionally, Betway will collaborate with Nottingham Forest on safer gambling initiatives, focusing on delivering training and awareness programs.

In addition to football, Betway’s sponsorships span multiple sports, including tennis, cricket, basketball, and ice hockey, showcasing the brand’s broad involvement in global sporting events.

Super Group CEO, Neal Menashe, commented: “We’re thrilled to embark on this partnership with Nottingham Forest, a club with a rich history and a passionate fanbase. Betway’s customers love football, especially the Premier League, and we leverage partnerships like this to reward them with exclusive opportunities and content.”

Paul Bell, Chief Operating Officer at Nottingham Forest F.C., added: “We are delighted to welcome Betway as our ‘Official Betting Partner’. Their reputation for excellence and commitment to enhancing the fan experience makes them a perfect partner for Nottingham Forest. This partnership will bring new opportunities for our supporters, from matchday experiences to unique fan engagement initiatives. We look forward to working closely with Betway over the coming seasons.”