Oddschecker, the UK’s leading odds comparison site and part of FairPlay Sports Media, has announced a new partnership with The Betting Professor, a prominent figure in professional sports betting. This collaboration will bring The Betting Professor’s expert tips, backed by a track record of over £20 million in personal winnings, to Oddschecker users.

Operating under a veil of anonymity, The Betting Professor delivers tips curated from a combination of insights from a team of analysts and AI models. These recommendations cover a wide range of sports across global markets, providing Oddschecker users with an enhanced betting advantage.

Since 2018, The Betting Professor has achieved notable success, with 86% of months yielding profit and an ROI of 6.4%. By leveraging advanced analytical techniques and evaluating both mainstream and niche sports, this partnership is designed to offer consistent, value-driven tips to sports bettors.

Oddschecker users will gain access to approximately 200 tips each month, dependent on the performance of The Betting Professor’s proprietary models and the identification of optimal market value. The partnership officially launched on August 16, 2024, with free access to tips available to all Oddschecker users for the next two months. After this period, the service will be exclusively available to Oddschecker Unlimited subscribers.

Jamie Pinner, Director of B2C Growth at FairPlay Sports Media, said: “We’re always looking to find ways to give our users the best data and insight that gives them an added edge over the bookie, and giving them access to The Betting Professor’s infamous, but most importantly, proven betting prowess is going to be a huge asset for our Unlimited subscribers.

“While he may hide behind a mask of anonymity, the results generated from his vast network of quantitative analysts and pioneering models are there in plain sight. This isn’t a tipster that’s on a winning streak, this is a high-rolling professional bettor that wins, and we’re excited to give our customers the chance to get in on the action.”