Betway, a prominent global brand in online sports betting and gaming, has secured a new partnership as the Global Betting Partner of Bologna FC 1909, a well-regarded club in Italy’s Serie A and Champions League. This agreement further strengthens Betway’s extensive portfolio of football collaborations under the Super Group umbrella, which includes partnerships with top clubs and leagues worldwide.
As part of the agreement, Betway’s branding will be prominently displayed on the LED boards surrounding the pitch at Bologna’s Stadio Renato Dall’Ara. The collaboration also provides Betway customers with unique opportunities, including VIP tickets and exclusive experiences such as meet-and-greets and on-pitch activities.
In addition, Betway will deliver comprehensive Code of Conduct and Responsible Gaming training to Bologna FC’s players and staff. This initiative will educate participants on gambling regulations, potential gambling-related harms, and the available support tools, complementing the club’s ongoing efforts in promoting responsible gaming.
Beyond football, Betway’s sponsorship portfolio spans a wide array of sports, including tennis, cricket, horse racing, NBA, and NHL, showcasing its commitment to supporting global sports partnerships.
Super Group CEO, Neal Menashe, commented: “We are excited to become the ‘Global Betting Partner’ of Bologna FC 1909, a club known for its illustrious history including seven Serie A titles. With our extensive and varied global sports sponsorship portfolio, we are delighted to once again have an official betting partnership in the world-renowned Italian football league.
“Our collaboration will strictly follow industry marketing standards and emphasize responsible gambling. We eagerly anticipate supporting Bologna FC in their domestic and European campaigns in the years ahead.”
Christoph Winterling, Commercial and Marketing Director at Bologna FC 1909, said: “We are thrilled to welcome Betway as our global betting partner. This collaboration highlights our club’s commercial strength and our commitment to delivering unique experiences to our supporters. Partnering with a renowned global brand like Betway is incredibly exciting for us, and we are proud to join their esteemed sports portfolio. We look forward to working together to promote responsible gambling and enhance fan engagement.”