Supplier Softswiss has announced the launch of its new retail betting solution, developed in tandem with South African software provider Turfsport.  

Following a majority stake acquisition of Turfsport in January of this year, Softswiss has now sought to utilise the software provider’s functionality and technological expertise as part of the development of its new retail betting solution.  

Now, Softswiss’ new product will seek to offer a range of betting options, cash management solutions, profit tracking and in-game features. The product is set to launch across a range of global markets, including in South Africa. 

Softswiss CCO, Max Trafimovich, commented: “The retail betting solution reflects our strong dedication to innovation and industry leadership. After acquiring the majority stake in Turfsport, we conducted a thorough audit of the solution to ensure it will not only continue to thrive in South Africa but also make a significant impact beyond the country. 

“This is not just another sports betting solution – it is a comprehensive platform that enhances the entire gambling experience, from lotteries to the most popular casino games, keeping pace with market trends and player expectations.” 

Last October, Turfsport and Softswiss collaborated to reveal a range of insights into online casino player behaviour – highlighting player preferences across the globe.

The research found that, among other things, players in the European market were more likely to play on mobile devices and opt for slot games. LatAm players, however, were seen to have a particular proclivity for sports betting – especially on football.