LOUISVILLE, Ky. (WAVE) – A little bit of cash and a lot of sports fans have proved to be a success for Kentucky in its first year of legal sports wagering.
In-person wagering first became legal on Sept. 7, 2023, followed a few weeks later by mobile betting on Sept. 28.
Within the last year, both local and statewide stakeholders have reaped the rewards of Kentucky’s passionate sports fanbases.
“It’s been huge for us,” said Evan Landherr, director of marketing for Derby City Gaming. “We really tried to drive in that we have so much to offer here and the sports betting has played a key factor into it.”
Derby City Gaming in Downtown Louisville opened just a few months after sports wagering went into effect. In addition to big bets placed during the 150th running of the Kentucky Derby, the betters hotspot has seen big boosts from football fans.
“With the season kicking off last Thursday, the First Turn sports bar over here it has been packed all week, people wanting to come in and get in their wager,” said Landherr. “With the NFL being the most bet on sport in the United States, we definitely see that higher business up tick at this point in the season.”
That was evident around the same time last year. State data reflects the highest wagering volumes rolled in during October, November and December.
Fans headed to Cardinal Stadium for a UofL game Saturday made it clear they have contributed to those numbers.
One fan had already lost $1,800 in bets just since the start of the season. While he said he wants to slow down on placing his big bets, he noted the added investment makes the game more exciting to watch.
The state’s fiscal year wrapped up in June. Kentucky recorded $37.2 million in taxes and licensing fees from its first year of sports wagering. While the numbers speak for themselves, the people behind them help put the law’s impact into perspective.
“I used to book with a bookie, and it kind of felt icky,” said Shamus Greene. “But I don’t have to do that anymore. Honestly, I’ve got so many friends, I’ve got people that would have never participated and they love it. They do.”
Though sports wagering has seen fiscal success, critics have pushed back on its accessibility for younger betters since it opens betting platforms to anyone 18 and older.
Governor Andy Beshear has argued the legalization provides a safer entertainment option and helps the state identify those who need help.
Visit Kentucky Problem Gambling Resources if you or someone you know struggles with a gambling addiction.
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