Two US lawmakers have introduced new federal legislation that they hope will change the landscape of sports betting stateside.

The Supporting Affordability and Fairness with Every Bet Act (SAFE Bet Act) would require states that offer sports betting to meet minimum federal standards in advertising, affordability and artificial intelligence.

Connecticut Senator Richard Blumenthal and New York Representative Paul Tonko believe this would make the activity “a safer, less addictive product, while still preserving the freedom to bet for those who wish to do so.”

The bill would ban sports betting broadcast advertising between 8am and 10pm local time and during live sporting events.

Advertisements offering terms such as “bonus,” “no sweat,” “bonus bets”, odds boosts or similar promotions would be outlawed, as would advertising which explains how to gamble or which explains how wagering works.

Operators would be prohibited from accepting more than five deposits from a customer in a 24-hour period and deposits via credit card.

Affordability checks on customers looking to wager “in excess of certain amounts” in a 24-hour or 30-day period – how much it is not yet known – would also be implemented by the SAFE Bet Act.

The use of artificial intelligence to track players’ gambling habits and to create personalised gaming offers would also not be allowed.

Another section of the proposed Act would create a National Clearinghouse for Self-Exclusion, which would be tasked with creating a self-exclusion list based on data reported from each state’s gambling regulator.

Crucially, there will be a nationwide ban on sports betting, unless states have approval from the Department of Justice (DOJ) to offer sports betting.

States that already offer wagering would have one year to receive that approval from the DOJ.