Boyd Interactive has agreed a deal to acquire Resorts Digital, the online gambling operations of Atlantic City’s Resorts casino.
Speaking to the associated press, Mark Giannantonio, president of Resorts, said that the deal had been agreed earlier this year and was finalized on September 1st but stopped short of releasing any financial details.
“We are confident that this transaction will propel Resorts Digital’s proven success over the past decade to a new level through the scale of Boyd Interactive and its market-leading platform.”
He went on to add that following the deal, Resorts Digital will operate under the sports betting and internet gambling licenses held by Resorts Casino.
The two companies will take part in cross-promotion, with Resorts showcasing the ResortsCasino.com brand at its physical casino location, while ResortsCasino.com will promote Resorts Casino Hotel in Atlantic City to its online audience.
Resorts Casino will also maintain its partnerships with other online gambling platforms, including DraftKings, Penn Gaming, PokerStars, and ESPNBET.
Giannantonio added:
“This marketing relationship will benefit both companies in the long term.”
In its own statement, Boyd Gaming said:
“The acquisition is consistent with Boyd Gaming’s strategy of building a profitable regional iGaming business integrated with our existing nationwide portfolio.
New Jersey has long been one of the nation’s leading iGaming states, and we look forward to further growing our presence in that state’s online gaming market in partnership with Resorts Casino in Atlantic City.”
According to the company’s most recent reports to the New Jersey Division of gaming Enforcement, online operations have outperformed land-based operations by a significant amount in the first eight months of 2024. Those reports reveal that Resorts Digital generated $573 million, five times the $109 million in revenue that the casino resort generated during that time.
Olivia has worked as an editor and writer for major brands across multiple niches. She now focuses on the iGaming and sports betting industries.
