Micro-betting and live betting provider nVenue will broaden the reach of its offerings in the US and international markets by collaborating with Sportradar.

Sportradar’s Unified Odds Feed will add nVenue’s markets, which are powered by machine learning and artificial intelligence.

The markets will be delivered directly through Sportradar’s feed for US sports.

Competitions such as the MLB, NBA, NFL and Nascar are supported to date, with additional sports to be announced for 2025.

“Quinton Singleton, nVenue’s chief operating officer, said: “Our collaboration with Sportradar will enable operators and platforms to leverage our market-leading technology to shift the industry towards live betting as the majority share of betting on US sports.”

Sportradar’s Unified odds Feed provides harmonised sports betting data, integration and data transmission to increase efficiency and flexibility in trading, the company said.