Greenlite Ventures, Inc. (GRNL) announced the successful completion of its acquisition of Grin Gaming (GRIN), finalizing the deal outlined in the previously signed Asset Purchase LOI.

Greenlite Ventures, Grin Gaming partnership aims to disrupt the sports betting industry through AI-driven innovation

This strategic acquisition marks a significant milestone in GRNL’s ongoing efforts to “disrupt the sports betting industry” via AI-driven innovation. This merger allows GRNL to gain full access to Grin Gaming’s AI-powered tools, including their in-game platform and player prop pricing engines.

These systems are recognized for their ability to serve both parimutuel and peer-to-peer markets. Of course, they have generated over $5 million in revenue for Grin Gaming over the past three years.

Grin Gaming has also raised nearly $5 million in investment capital and positioned itself as a leader in the micro-betting space for both B2C and B2B applications.

As part of the acquisition, GRNL plans to fully integrate Grin Gaming’s backend in-play data platform and its consumer-facing platforms. The integration is expected to be complete ahead of GRNL’s planned Super Bowl marketing campaign.

Grin Gaming uses proprietary language processing systems to enable chatbots, voice-activated software

Grin Gaming’s expertise extends beyond AI pricing engines and in-game micro-gaming. The sports betting firm uses proprietary language processing systems to enable highly customized chatbots and voice-activated software execution.

Additionally, this technology will play a critical role in enhancing the user experience for GRNL’s betting platforms. According to the news release, it is expected to provide “a seamless, user-friendly interface” for clients.

“We are thrilled to have officially closed this acquisition with Grin Gaming,” said Rafael Groswirt, CEO of Greenlite Ventures, Inc. “Their cutting-edge AI technology and developmental expertise align perfectly with our goals for our company. This acquisition accelerates our entry into new sectors.

“We are confident that our combined technologies will set a new standard for sports betting systems. This integration will not only drive revenue but will also enable us to capitalize on the rapidly evolving sports betting landscape.”