Since the advent of the internet, the level of convenience and accessibility afforded fans by online platforms has seen people all over the world take to smartphones and apps to predict the outcome of games.

Whether it’s football, Formula 1, boxing or tennis, many sport lovers now place wagers to add an extra later of excitement to the action.

Technological advancements have had a major impact on sports betting with plenty of fresh features being introduced to take gaming to a new level.

This article will assess the various factors you should keep your eye on which have contributed to more fans placing wagers and making predictions on the final outcomes of matches and seasons.

Robust licensing and regulations

The top sports betting apps and sites take player safety and security extremely seriously and adhere to rules set out by the UK Gambling Commission which has enhanced gamer loyalty and seen sports betting grow in popularity in recent years.

The regulatory organisation grants licences and ensures operators are fully compliant with the standards and regulations set out.

Checking out licensed UK gambling websites will allow you to play safe in the knowledge that you are gaming in a secure and fair environment.

Taking the time out to review expert opinion and weigh up the pros and cons outlined will help you properly compare and assess a range of apps in order to find the platform which best suits your sports betting needs and preferences. 

There are many factors to look at when making your picks, from how game selections and security have been rated to payment methods and bonus options.

Being sure to look at all the features will help you to make the right decision.

Live in-play betting options

The world of wagering on sports have been revolutionised by the ability to place bets in real time.

Live in-play betting gives fans a major advantage as they are now able to make predictions as the action is unfolding in front of them.

In years gone by, sport lovers had to make their selections before the game kicked off and would even have to travel to a physical bookmaker to place the bet.

However today, it’s possible to wager while sitting at home, on the move or even while inside the stadium as the big game is going on.

It’s a huge benefit to knowledgable sport fans as they can assess the teams live and make picks based on what they are seeing.

So, for instance, if a key player is forced off through injury or sent off in a football match, those placing bets can use the information to decipher how the team may be affected on the pitch.

This simply wasn’t possible before the introduction of apps and websites but now, there are various betting options to explore throughout the game, from the first minute to the last, be it shots, goals scored or points recorded.

How artificial intelligence is enhancing the industry

The introduction of artificial intelligence has also changed the landscape of sports betting as it is able to provide a personalised user experience by tracking the behaviour of betting app users.

By logging the types of bets you make and the sports you follow, AI is able to use the information to tailor your gameplay and help sites alert you to different offers and pursuits that match your usual preferences.

AI can also helps sports followers to identify trends by gathered different data around teams and players to enhance your understanding and viewpoint around various games and results.

By following these insights, you can improve your decision making by choosing picks from a place of informed authority and confidence as opposed to blindly guessing or merely following your gut feeling.

How social media is influencing sports betting picks

Social media is helping to enhance the knowledge of sports lovers around the world with huge amounts of information being shared on a daily basis across platforms including Facebook and X.

These sites are perfect for fans to keep up with the latest news as instant updates are provided on a consistent basis allowing you to have a sound understanding of which players will be available and who is sidelined. 

What’s more, a number of pundits and former pros are on social media and share regular insights into games having been there and done it.

Listening to the views of ex-stars can give you a different perspective as to why certain matches unfolded as they did or the reasons for a particular performance.

Sport fans can also share opinions, chat and debate with like-minded individuals online, further enhancing their outlook and access to a range of different views which can further bolster opinions and aid decision-making when it comes to sports betting.

Wrapping up

Sports betting continues to grow in popularity with a range of advancements and features enhancing the gaming experience of fans all over the world.

From the use of AI and live in-play wagering options to social media insights and strong licensing laws, players have never before had so much choice or security when making predicitions on the game.

As sports betting apps and sites continue to develop new ways to play, the appeal of betting on matches will only grow.