iGaming content supplier Pragmatic Play has expanded its sportsbook product with the launch of football player markets.

The latest update sees player markets, including shots on goal, shots on target, player fouls, player passes, and many more become available, ensuring a more complete sportsbook product for operators and a wider range of betting options for their customers. 

“Football is the most popular sport in the world. Every week, millions of bets are placed on domestic and international games,” the company said of the reasoning behind the new launch. Many of these bets include specific player markets, which continue to grow in popularity. 

The addition of player markets is the latest development to Pragmatic Play’s sportsbook, which covers the entire trading lifecycle, from event creation to bet settlement.

The product features custom markets, dynamic odds, and risk management across thousands of global sports competitions, underpinned by the latest data from official sources. Operators can also benefit from localization and customization capabilities, allowing them to tailor the user experience to their brand. 

Gareth Crook, SVP of Sports at Pragmatic Play, said: “Betting on the actions of individual football players is fast becoming a key growth area within any sportsbook.

“Users are starting to favor these types of markets when betting on football over the more traditional football markets and it was important for us to add this latest product to our football offering. Pragmatic Play sports clients can now enjoy access to a full range of player markets across multiple football competitions globally.”