Abios, the esports division of Kambi Group, has launched a new bet builder feature as part of its ongoing efforts to enhance its esoccer product. This development builds on Abios’ position as a leading provider of esports data and odds, expanding its market-leading offering with increased event coverage and improved market availability.

The introduction of the bet builder, a proprietary feature, adds significant flexibility to Abios’ esoccer product. It enables bettors to combine multiple betting options, offering an experience similar to traditional soccer betting. This move comes after the success of bet builder features in other sports, where they accounted for 18% of the Kambi network handle during UEFA Euro 2024 and 24% during Copa América.

Abios has made substantial improvements to its overall offering since launching its automated odds feed within the Kambi network. The company has seen a 300% year-on-year increase in the number of monthly events, alongside enhancements in market availability. These advances have been supported by Abios’ automated odds modelling and its official data partnership with BETER.

To support the expanded offering, Abios has upgraded its proprietary models to trigger events more quickly, improving uptime, market efficiency, and refresh rates. Infrastructure updates have enabled faster content availability and broader match coverage, further enhancing the product’s appeal to operators.

This enhanced product suite will be available to both Kambi network partners and other operators, with immediate availability for existing Kambi partners.

Anton Janér, Abios’ Founder and Managing Director, said: “Esoccer has seen tremendous success across multiple partners, as it helps operators fill in the gaps in the seasonal sports calendar.

“This year, we went into the field with the ambition to push the envelope of product development in esports betting, which we have found to be lagging compared to traditional sports. With esoccer, we are truly bringing the best in sports to esports and taking full advantage of the digital nature of esports, and it’s something both me and the team are very proud of.”