The Alpine Formula One team have signed a multi-year agreement with online casino Modo.us.

Contract:

• Modo.us becomes the team’s new social casino partner
• Alpine will feature in specially created games on the platform

Context:

Modo Casino, produced by US-based ARB Interactive, is claimed to be America’s fastest growing social casino platform and allows players compete for free to win cash prizes. What’s missing from the announcement is any information around how this partnership will promote responsible gambling, especially in the context of Formula One’s rapidly expanding younger audience.

Comment:

“We are delighted to be partnering with MODO.us for this innovative new partnership that brings the two worlds of social gaming and motorsport together,” said Oliver Oakes, team principal of Alpine.

“BWT Alpine Formula One Team provides a great platform for visibility to existing and potential new social casino players. It also is a unique opportunity to bring exclusive content to motorsport fans.”

Coming next:

The partnership launches at this weekend’s Las Vegas Grand Prix with Modo.us branding on the Alpine cars before officially getting underway at the start of the 2025 season.

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