Leading sportsbook integrates free-to-play sports product suite to bolster player retention.
Altenar, a leading sportsbook and igaming software provider, has strengthened its free-to-play engagement tools across its platform by partnering with Splash Tech.
Splash Tech’s entire free-to-play sports product suite will be integrated, including Daily Jackpot Predictor, Pick6 and its newest release PlayBuilder, incorporating a free-to-play bet builder game.
The daily games allow operators to boost player engagement and drive regular traffic to their sites, with the option to offer prizes of its choosing.
Splash Tech’s games are available in 16 different languages, making them the perfect match for Altenar’s global client base.
Dinos Doxiadis, sportsbook product development manager at Altenar, said: “We know how important free-to-play games are for user retention and user engagement.
“Our partnership with Splash Tech solidifies our commitment to offer the best tools available for our operators to compete in a global market.”
Adam Wilson, CEO at Splash Tech, said: “Over the last few years, I have watched and admired Altenar grow into an industry powerhouse.
“I am so excited by this incredible opportunity to drive engagement across the Altenar network via Splash Tech’s world-class product suite.”