Supplier Atlaslive has integrated Kiron Interactive’s virtual sports software and technology, in a move that aims to enhance its user experience.  

Based out of Johannesburg, Kiron Interactive will aim to enhance its brand on a global scale, as well as adding a new organisation to its partnership portfolio.  

The deal follows a range of African-based collaborations for Kiron Interactive, which has partnered with Hulu Sport in Ethopia, as well as signing a deal with Betika in Kenya this spring. Further, the company set its sights on the rapidly developing LatAm market, teaming up with EstrelaBet in Brazil in April.  

Steven Spartinos, Kiron Co-CEO, said: “Kiron prides itself on creating cutting-edge virtual sports and numbers games that deliver memorable gaming experiences for the player, in turn driving customer engagement and retention for our partners. Atlaslive is a leading platform supplying some of the industry’s biggest operators, so we are excited to be enhancing its product offering with our state-of-the-art games.” 

For AtlasLive, this development closely follows the company’s rebranding campaign, which was completed last month.  

Lidiia Vaculenko, COO of Atlaslive, shared her thoughts on this partnership: “We are delighted to partner with Kiron and integrate their robust solutions. You can see how virtual sports are rapidly gaining popularity in online betting.

“And it’s no surprise, as users understand the advantages: the results of the games are always fair and quick, thanks to the use of random number generation, and there’s 100% availability – you can place a bet from a browser or an app at any time.”