If you are looking for the best football betting sites in the UK, you have come to the right place. We have compiled a list of the top bookmakers, including the number one site, Betano, home to an attractive and modern platform with some of the best football odds, offers and more!
The Top Football Betting Sites in the UK
18+ Gambling Can Be Addictive. Please Play Responsibly. Registration Required. GambleAware GamStop Gambling Commission
What’s on in Football this Month?
August brings so much exciting football action for football fans. Not only is it the month the Premier League and EFL return for the 2024/25 season, but there is plenty more football taking place! The Community Shield match sees Manchester United vs Manchester City at Wembley on Saturday, August 10th. The UEFA Super Cup is also taking place between Real Madrid and Atalanta on Wednesday, August 14th.
The EFL gets underway on Friday the 9th with two 8 p.m. kickoffs, Preston vs Sheffield United and Blackburn Rovers vs Derby County, before the Premier League returns the following Friday. Kicking the new season off is Manchester United vs. Fulham, followed by a busy opening weekend, during which promoted side Ipswich Town faces Liverpool in the lunchtime game.
Top 5 Football Betting Sites in the UK Reviewed
We will walk you through the following brands, which have been selected as the best UK football betting sites, to provide an insight into what to expect during your visit.
1️⃣ Betano
“Great for live betting and offers competitive odds.”
We have ranked the best football betting site in the UK as Betano, home to a stunning, modern website full of user-friendly features, making it a hard site to ignore. We were impressed with the range of offers that were available, from the Betano new customer offer to lots for existing customers, too. There have been reports of the responses from customer support being slow, however with such a strong platform available on both mobile and desktop, it has firmly cemented its place in top spot.
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18+ New Customers Only. Opt in and bet £10 (odds 2.00+) within 3 days of sign up. No cash-out. Get 3x£10 Free Bets for set markets (odds 2.0+) which expire in 5 days. Cards and Apple Pay payments only. Scroll down for T&Cs. GambleAware.org | Please gamble responsibly
2️⃣ Betfred
“An established brand that provides competitive football betting options.”
Betfred is one of the most established names in the business when it comes to football betting sites. Offering a huge range of football betting markets, we were impressed with the choice on offer and how diverse the markets were. With experience in the industry comes a site appearance that could be perceived as slightly outdated; however, it is easy to use and has a reliable customer support team on hand to assist should customers need it.
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New customers only. Register with SUMMER50. Deposit £10+ and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
3️⃣ William Hill
“Best for a wide range of betting markets, particularly in football”
A football betting site with one of the strongest reputations in the industry is William Hill. An experienced bookmaker represented by the selection of offers and promotions from sign-up offers to loyalty bonuses, we were easily able to find an offer to suit all of our needs. Happy with the offers we found, we were disappointed to see that there had been some cases of slow withdrawals reported in the past. A small delay from a site that offers some of the most competitive odds around when it comes to the biggest events in football is a price customers will definitely be willing to pay.
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18+. Play Safe. New players using T60 code. Online only. Get £60 bonus split as follows: (i) Deposit £10. Get a £20 Vegas Bonus on selected games (72hr expiry, wagering reqs apply); “(ii) bet £10+ (odds 1/2+) with cash or Vegas winnings (after wager reqs met). Once settled, get 4x£10 sports free bets (valid 7 days, excl. virtual sports). Payment & country restrictions & full T&Cs apply. #ad
4️⃣ BetVictor
“Best for in-play betting and enhanced accumulators”
Another experienced bookmaker in the sports betting industry, BetVictor offers one of the best football betting sites in the country. Easy to navigate and with such extensive market coverage, we thought it was one of the most attractive platforms for keen football bettors. Its live betting offerings are good; however, it lacks depth compared to some of its closest competitors. If it’s reliable and responsive customer support you are after, however, BetVictor is one of the best places to be.
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18+ | New Customer | Opt in and bet up to £/$/€100 at odds 2.00 + within 7 days of registration; excludes cashed out bets. Matched Bonus paid in Free Bets; 7 day expiry. Geo Restrictions. Click for T&Cs. | begambleaware.org | Please Gamble Responsibly!
5️⃣ Fitzdares
“Great for a premium betting experience and exclusive markets”
New members only. Qualifying bet Evs (2.0) or greater. £10 to be used on Football, £10 on Greyhounds & £5 on Virtual Sports plus 10 Free Spins.
Min deposit £10.Full T&Cs apply
Key Factors to Consider When Choosing a Top Football Betting Site
Below, we will list the criteria we use to review the best football betting sites and provide insight into the key features we consider before recommending any site to readers.
Market Variety & Odds 🎲
One of the most important features of being one of the best football betting sites is having extensive coverage and competitive odds. We expect to see the most popular leagues, competitions and events available, such as the Premier League, Champions League, and Europa League, among many others. We also look at the odds for the various markets, such as matchwinners and goalscorers, to ensure these are challenging with competitor sites.
Live Betting & Streaming 📺
Live betting and live streaming have become one of football betting sites’ most popular and must-have features. They offer an extra bit of anticipation and excitement when placing bets at a site, enabling bettors to watch alongside and place or adjust their bets accordingly. This means that customers can bet and watch all in one place and claim exclusive, limited-time offers and boosted odds during the match. You will never miss a thing at football betting sites offering both live features.
Welcome Offers & Promotions 🎁
We also examine the offers and promotions available to customers at these top online football betting sites. First, we check that a site offers a competitive and attractive welcome offer to attract new customers to sign up with the site over others. We also check for existing customer promotions, such as free bet offers, deposit bonuses, and enhanced odds, to ensure everyone can benefit from extra rewards. It is also key that football betting sites offer a loyalty programme to its users for enhanced benefits as a thank-you for their customer loyalty.
Mobile Compatibility📱
Now more than ever, it is vital for football betting sites to offer a platform that is fully compatible with mobile devices. With more and more keen bettors opting to use their phones as their main way of placing bets on sports, it is key that the sites, whether accessed via a mobile browser or dedicated mobile betting apps, are responsive, user-friendly, and provide the same great user experience that is had on desktop. It also allows customers to take their football betting on the go wherever they are, resulting in increased convenience.
Security & Payment Methods 💳
Any of the best football betting sites we recommend to users in this article will be completely legitimate and licensed by a reputable gambling authority. In this case, this is the United Kingdom Gambling Commission (UKGC), one of the best in the business to have a license to operate, ensuring the safety and security of players. It is also vital that these football betting sites all offer various secure payment options to bettors. This includes debit cards such as Visa and Mastercard, popular e-wallets such as Paypal, and online bank transfers.
Customer Service 📞
We also review the customer service available at each of the football betting sites to ensure that there are suitable options where bettors can request and seek support should they need it. We expect to see support offered by several methods to suit users’ preferences to make contact; this includes email, live chat, phone, and a detailed FAQ page for users to seek answers before contacting the team. The support received should be helpful and responsive, ensuring that customer queries are solved as efficiently as possible.
How to Sign Up to a Football Betting Site
Signing up and getting started at these best football betting sites is super simple! We have provided a step-by-step guide below to help you set up and place your football bets.
- Click the link for your chosen football betting site to be taken to the signup page.
- Create your account by entering your personal details like your name, address, date of birth, and email address.
- Create a unique username and password combination to become your login details.
- Sign in and make your first deposit into your account.
- You are now ready to place your first bet! Explore the site and enjoy!
What Football Events Can I Bet On?
The following are the most popular football leagues, tournaments, and competitions to bet on. We have discussed these in more detail below.
Champions League
The top tier of European competition, the Champions League, sees the best teams from the likes of the Premier League, La Liga, Bundesliga, Serie A, and many more compete against each other. The goal? To be crowned the Champions of Europe. Matches take place on Tuesday and Wednesday evenings with the heavy hitters entering around September time. Real Madrid has dominated the competition, with 15 titles, and AC Milan is next with seven.
Premier League
The top league in England is the Premier League, home to the likes of Manchester United, Arsenal, Liverpool, Manchester City, and Chelsea. It is the hardest league in the world, where no game is predictable and where players across the world want to come and play. Matches take place throughout the week, most notably on Monday nights and weekends.
La Liga
The top flight in Spain is La Liga, where the likes of Barcelona, Real Madrid, and Atletico Madrid compete week in and week out. Made up of 20 teams, it showcases some of the best talent in world football, from technique to tactics. It is what showcased to the world prime Lionel Messi and Cristiano Ronaldo as the pair played for the two best and biggest rivals.
Serie A
Serie A is Italy’s top professional football league, recognised for its strong defensive style of play. It is home to some of the biggest names in the football world, including Juventus, AC Milan, and Inter Milan. Running from August through to May, just like the rest of the European leagues, it comprises 20 teams; three are relegated each season to Serie B, while three see promotion up to Serie A.
Bundesliga
Made up of 18 teams, the Bundesliga is recognised for its fast-paced and high-scoring nature. The highest league in Germany, it has been dominated by Bayern Munich for years. Its teams are a regular feature across Europe in the Champions League and Europa League competitions; it is also where the likes of Borussia Dortmund, Bayer Leverkusen, RB Leipzig, Frankfurt, and Wolfsburg, among others.
Europa League
For the teams that do not make it into the Champions League, head into the Europa League. Later, teams knocked out of the Champions League join the competition, which is known for its diverse range of clubs. Typically played on Thursday evenings, Liverpool, Juventus, Inter Milan, Atletico Madrid, and Sevilla have won it. Sevilla has won it the most, currently sitting at seven times.
The Euros / The World Cup
The Euros and the World Cup are held every four years, and countries come together to support their nation during the summer months. Featuring all of the best national teams from Europe and around the world, Brazil has the most World Cup titles, five, and Spain has the most Euros titles, four, after winning the most recent tournament in 2024.
Popular Football Betting Markets
The best football betting sites offer many different betting markets, ensuring something for everyone’s preferences. We have looked at some of the most popular in more detail.
- Match Result – a really popular betting market at football betting sites; place a bet on what you think will be the overall result of a match and get it right to win.
- Both Teams to Score – also referred to as BTTS, bet on both sides in a match to score at least one goal each to win your bet.
- Over/Under Goals – get involved with an over/under total goals bet by placing your money on how many goals in total will be scored in a match. If there are 3 goals in a match you have predicted to have over 2.5 goals, your bet will win.
- First Goalscorer – predict the first player to score a goal in a match and get it correct to win!
- Correct Score – different from betting on the match result; this time, you will need to guess the exact score in order to win your bet.
We also have some other great recommended Football Betting Sites with new customer offers:
- CopyBet – Bet £10 Get £50 in 5 Free Bets
BET 10 GET 50 offer is available only for the customers who signed up on 01.02.2024 or later. Complete your first deposit using your banking app (Open banking) to unlock the offer. The qualifying bet should be a Single or Acca (2+ selections) bet, start at £10, have 1.9 or higher odds and must be settled within 7 days of sign-up. - Spreadex – Get £40 in Free Bets
Spread betting losses can exceed deposit. 18+ begambleaware.org. Regular Price Boosts and specials, plus – get up to a 75% cash boost on your Acca bet winnings - Tote – Bet £10 Get £50 in Bonuses
New customers online only. Eligibility restrictions apply. Only valid with code B10G50 on registration. £/€10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £/€10 Place). Receive £/€20 Tote Credit, £/€20 Free Sports Bet and 50 Free Spins on Big Bass Bonanza within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. http://Gambleaware.org.Full T&Cs apply. - NetBet – Bet £10 Get £30 Free
Bet £10 on any Bet Builder Min Odds 3/1 (4.00) Min 3 Selection. Free Bets will be split into 3 x £10 Free Bet. Free Bet to be used on any Bet Builder, Free Bet to be used on any Acca Bet, Free Bet to be used on any sport. All valid for 7 days. - Planet Sport Bet – Free £10 Bet
Applies to new UK/IE customers who sign up via approved partner sites with promo code bet20get10. Place a minimum £20 cash bet at odds of Evens (2.0) or greater and receive a £10 Free Bet 18+ BeGambleAware.org. - Betway – £30 Matched Free Bet if your first Acca loses
*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full Terms apply - bet365 – Bet £10 & Get £30 in Free Bets
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. Time limits and T&Cs apply.
18+ Gambling Can Be Addictive. Please Play Responsibly. Registration Required. GambleAware GamStop Gambling Commission
Niche Betting Markets
To maintain their position as one of the best football betting sites, some might start offering more unique and less common betting options beyond the usual standard of win, draw, and lose. Markets that focus on corners and cards, such as the total number of yellow or red cards and the total number of corners for each side in a match. Player specials such as first goalscorer, shots on targets, team stat props such as goals scored in each half, clean sheets and long-term bets such as league winners, top goalscorers, and managers to be in and out.
What’s New at Football Betting Sites?
The latest at the best football betting sites is the potential increased use of technology that could allow the personalisation of the user experience for each individual. Some sites may leverage AI-powered recommendations for users, where they will see bets suggested to them based on their past behaviour and preferences at the site. Another exciting feature is the ability to customise users’ betting feeds to be tailored to how each individual wants it. It also allows users to set up notifications for their favourite teams, players, latest news, and bets so they never miss a thing. There is also the proposal of adding gamification elements like earning points or badges for placing bets and encouraging responsible engagement.
Responsible Gambling
We recognize that gambling can be enjoyable, but it’s important to gamble responsibly. If you are having difficulty with a gambling problem, please don’t hesitate to seek help. There are people who can assist you in starting on the path to recovery.
Here are some resources that can help you:
Conclusion
When selecting the best football betting sites for you, it is vital to ensure that the site you opt for has what you want. From your preferred betting markets, competitions, live streaming, or offers, you will enjoy your experience more, knowing there are features you will enjoy and get the most out of. It is also important to ensure any site that you choose is fully licensed by the UKGC with responsible gambling features in place should you wish to use them.
Frequently Asked Questions (FAQs)
What are the best welcome offers for football betting?
The best welcome offers at football betting sites are free bet offers.
How do I know a football betting site is safe?
Check each of the football betting sites has a UKGC license, as these will be safe places to play.
What are the most popular football betting markets?
The most popular football betting markets are match results and both teams to score.
Can I livestream football matches on football betting sites?
Yes! The best football betting sites offer live streaming of top matches to customers when they create an account.