Home » bet365 becomes UEFA Champions League global partner as Man City lead betting

bet365 becomes UEFA Champions League global partner as Man City lead betting

bet365 becomes UEFA Champions League global partner as Man City lead betting

bet365 have become the first ever official sports betting partner of the UEFA Champions League in an historic deal with the European competition.

The global partnership, that was announced on Tuesday, 20th August, is part of a three year agreement for the men’s competition.

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bet365’s announcement comes ahead of the 2024/25 campaign which sees Man City the leading favourites for the competition

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As part of the deal, it will also feature the biggest free ticket giveaways in the competition’s history where bet365 will be giving access to the biggest seats available in football.

The Champions League 2024/25 campaign is well underway already with the play-offs kicking off tonight.

Manchester City lead the betting to win the competition outright though, marginally ahead of Real Madrid in a year that also features Arsenal, Liverpool and Aston Villa for the first time in over 40 years when it was the European Cup.

Champions League 24/25 outright odds

  • Man City – 9/4
  • Real Madrid – 3/1
  • Arsenal – 9/1
  • Liverpool – 10/1
  • Barcelona – 12/1
  • Bayern Munich – 12/1
  • Inter Milan – 16/1
  • BAR – 25/1

Champions League Odds Long List

Guy-Laurent Epstein, Director of Marketing at UEFA, said: “We are thrilled to welcome bet365 as an official global sponsor of the UEFA Champions League, uniting the world’s most prestigious club football competition with millions of passionate fans around the globe.

“As one of the leading online sports betting brands, with over 100 million customers, bet365 is dedicated to enhancing the excitement of sport while promoting responsible gaming practices. We look forward to a successful partnership that not only elevates the experience for our fans but also supports efforts to protect the integrity of the sport.”

bet365 Global Chief Marketing Officer Alex Sefton, said: “As the first sports betting brand to sponsor the UEFA Champions League, we’re delighted to be joining a roster of high-profile premier brand partners at such an exciting time for the competition.

“bet365 has a long and successful football heritage and this prestigious partnership reflects our commitment to giving fans ‘Never Ordinary’ experiences.”

Bet365 – Bet £10 Get £30 in Free Bets – CLAIM HERE*

How the offer works

  1. Deposit

Open an account, make a qualifying deposit between £5* and £10* and claim the offer to receive five times that value in Free Bets.

  1. Release your Free Bets

Place qualifying bets to the value of your qualifying deposit and allow these bets to settle.

  1. Use your Free Bets

Your Free Bets will be available shortly after your qualifying bets have settled. You can then place your Free Bets, just select ‘Use Bet Credits’ in the bet slip.

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Remember to gamble responsibly

A responsible gambler is someone who:

  • Establishes time and monetary limits before playing
  • Only gambles with money they can afford to lose
  • Never chase their losses
  • Doesn’t gamble if they’re upset, angry or depressed
  • Gamcare – www.gamcare.org.uk
  • GambleAware – www.gambleaware.org

Find our detailed guide on responsible gambling practices here.

For help with a gambling problem, call the National Gambling Helpline on 0808 8020 133 or go to www.gamstop.co.uk to be excluded from all UK-regulated gambling websites.

*Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.