Betano arrives in the UK having already established its presence in Europe and Latin America. Betano’s move into the UK comes during a year in which it has become an official sponsor of the forthcoming Uefa Euro 2024 and CONMEBOL Copa America 2024.

BetVictor owner BVGroup owns licences in the UK, Republic of Ireland, Gibraltar and Ontario. It services multiple brands across sports betting, casino and bingo.

“The unveiling of Betano in the UK is the latest addition to BVGroup’s extensive track record of successful launches. This further strengthens Betano’s worldwide footprint,” the partners said in a statement.

UK customers will enjoy a full range of features, including bet boosts and the recently released Lucky Dip. BVGroup’s safer gambling tools include Sentinel, which provides automated messaging and risk assessment.

Julio Iglesias Hernando, CCO of Kaizen, said: “Finding the right partner has been a top priority for us. This is exactly what we did with the well-established and reputable BVGroup.

“As we expand our footprint globally, we’re excited to unveil the Betano brand in the UK alongside BVGroup. We are equally enthusiastic for what the future will bring.”

Betano building global presence

The UK partnership between Kaizen and BVGroup was announced in early April.

Kaizen has built a significant global presence in recent years including partnerships with multiple international leagues and European football clubs.

Kaizen’s brands – Betano and Stoiximan – operate in 14 nations. Kaizen debuted its Stoiximan brand in Greece in 2012.

Brent Almeida, CCO of BVGroup, said: “This is the latest in a long line of successful launches for BVGroup. We are confident that our technology and operating capabilities will give Betano customers a safe and entertaining gaming experience.”