“We are very pleased with this alliance, because we see a lot of potential in the betting and iGaming market in Brazil. Our Brazilian customers are very connected to football and the growth in the country has been very interesting,” says Omar Mendez, head of marketing acquisition for Latin America at Leon Bet.

“We are extremely happy with Leon’s interest in partnering with BetBox TV, especially because we want to connect with brands that are constantly concerned with responsible gaming and safe, quality entertainment,” says Sandro Botelho, marketing director at BetBox TV.

In addition to football, Leon Bet is a reference in casino betting. Created in 2008 in Europe and with operations in different global markets, the company is approaching Brazil with this new connection.

With a strong presence in countries such as France, Greece, Thailand and Turkey, the company created in Estonia has evolved its presence in Brazil and on the African continent. Here, the main bets are on Libertadores and Qualifiers matches.

Next year, with the new regulations for betting houses and legislation, Leon Bet believes that other sectors of its website should strengthen in Brazil. “Casino players are in the background, but with these changes, they should grow in volume,” believes Mendez.

This week, Betbox TV will broadcast five matches, all with calls to Leon Bet, so that viewers can follow the odds and statistics in real time – increasing the possibility of winning their bets.

The schedule includes matches from the Copa do Brasil, the Brasileirão Série B and the Brasileirão Feminino.

Source: GMB