Operator Betway has been announced as the official betting partner of Nottingham Forest. 

As part of this long-term deal, Betway’s logo will appear on the LED advertising boards around the City Ground during all Premier League, FA Cup and Carabao Cup matches, while it will also present opportunities for engaging new and existing customers, including tickets, merchandise and presenting the chance to play on the pitch. 

Further to this, Betway will look to provide training and initiatives centred on a commitment to safer gambling. 

Betway already has a presence in the Premier League, with partnerships with the likes of Arsenal, Brighton, West Ham and most recently becoming the official global betting partner to Manchester City. 

Super Group CEO Neal Menashe said: “We’re thrilled to embark on this partnership with Nottingham Forest, a club with a rich history and a passionate fanbase. 

“Betway’s customers love football, especially the Premier League, and we leverage partnerships like this to reward them with exclusive opportunities and content.” 

Nottingham Forest COO Paul Bell added: “We are delighted to welcome Betway as our Official Betting Partner. 

“Their reputation for excellence and commitment to enhancing the fan experience makes them a perfect partner for Nottingham Forest. 

“This partnership will bring new opportunities for our supporters, from matchday experiences to unique fan engagement initiatives. We look forward to working closely with Betway over the coming seasons.” 

In related news, last week, Stats Perform announced a partnership with the English Football League (EFL) related to International Betting Live Streaming Rights.