By Hannah Ward

Provider Boldplay has announced a new content integration partnership with operator Kickr, as the company looks to expand its distribution pool. 

Following this latest development, Boldplay has now launched its game portfolio on Kickr’s social casino platform. 

2024 has been a year of expansion for the gaming provider, which sought to expand its presence in the LAtAm region through the acquisition of a Peruvian licence in March. Following the regulation of the country’s online gambling market in October of last year, Boldplay became one of hundreds of gaming suppliers, providers and operators seeking approval from Peru’s Ministry of Foreign Trade and Tourism (MINCETUR) to enter the nation’s market.  

More recently, Boldplay also received a UK gambling licence to offer games to British players and expand its outreach on the European continent. The move came in April and made the UK the fourth European-based jurisdiction in which Boldplay now has a licence to operate, alongside Malta, Romania and Gibraltar. 

Further, Boldplay also entered into a similar content distribution arrangement with Hub88 in June. Now, it will be hoping that the supplication of its online casino offerings through Kickr’s platform will help to extend its customer outreach.  

Valli Fragoso, CEO of Boldplay spoke on the new deal, saying: “We are excited to bring our top-tier casino games to Kickr’s platform. This partnership allows us to expand our reach and introduce our products to a community that values entertainment and social interaction. We’re confident that Kickr users will enjoy the quality and variety our games bring to the table.”