There has been an exciting sponsorship announcement on Tuesday, August 20th with bet365 now confirmed as the first-ever betting brand to sponsor the UEFA Champions League.
UEFA’s elite European competition now has one of the world’s leading online betting companies as a partner with the Champions League now seeing bet365 as a key sponsor.
The Champions League is set to have a brand-new format this year with one big league table and 36 teams competing against each other in the league phase.
Guy-Laurent Epstein, Director of Marketing at UEFA said:
We are thrilled to welcome bet365 as an official global sponsor of the UEFA Champions League, uniting the world’s most prestigious club football competition with millions of passionate fans around the globe. As one of the leading online sports betting brands, with over 100 million customers, bet365 is dedicated to enhancing the excitement of sport while promoting responsible gaming practices. We look forward to a successful partnership that not only elevates the experience for our fans but also supports efforts to protect the integrity of the sport.