Exeter has been ranked 38th in a list of UK luxury shopping destinations beating Windsor, Edinburgh, Guildford, Richmond, Reading and St Ives.
The Vitality Rankings of 1,000 UK retail centres analyses a range of relevant factors, including retail unit vacancy rate, the change in vacancy rate, space being adapted for other uses, shopper spend per annum and footfall figures. The rankings have been released since 2014.
Cambridge has regained the top spot for the first time since 2019, the last ranking before the pandemic’s impact on the high street, due to the return of tourists, students and shoppers. Cobham, which has consistently ranked highly in the Vitality Rankings due to its affluent customer base and high-end retail offer, is in second place this year.
The biggest risers include Sloane Street, one of London’s most desirable shopping destinations, up to the fourth spot, previously ranking 101 in 2022. Knightsbridge, home to luxury brands including Burberry, Harrods and Watches of Switzerland, ranks sixth after placing 81st in 2022. Chelsea also moved to 10 from 131.
Other retail destinations in the capital are seeing a revival too. London West End, ranked 348 in 2021, is now at 37, back in the top 50. Its prime areas of Regent Street, Bond Street and Covent Garden have high footfalls and low vacancy rates after the challenges of the past few years. Oxford Street is also seeing strong tenant demand for space, given the global retail destination’s developments near Tottenham Court Road and the remodelling of the empty department store units. Kensington (41) and Richmond (48) have also returned to the top 50.
This year’s ranking indicates a strong recovery for many shopping centres and high streets as shoppers return to pre-pandemic shopping habits. Many larger retail destinations most affected during the pandemic have returned to the top 50 for the first time in four years.
Andy Metherell Head of Consultancy & Analytics at Newmark’s UK & EMEA Retail Practice, who leads the Vitality Rankings, said more affluent or tourist shopping locations dominate this year’s rankings compared with solely commuter towns in previous years.
He said: “Affluent commuter towns have also retained their high positions as local residents are more likely to undertake hybrid working and therefore shop in their local towns more often than before the pandemic, helping to maintain vitality and occupier performance.”
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