The international governing body of basketball, the International Basketball Federation (FIBA) has inked a partnership with the online gambling brand, 1XBET.

With this deal, the brand has been named the federation’s exclusive global betting partner until December 2027.

Throughout the three-year collaboration, 1XBET will use basketball’s global reach and growth to boost its brand awareness by sponsoring all FIBA National Team Competitions, including basketball and 3×3 basketball.

The arrangement includes all major senior FIBA National Team competitions for both men and women, with 1XBET having exclusive rights in the sports betting and online betting categories.

In addition to its essential rights under the Global Partner package, 1XBET will have a digital presence on FIBA’s platforms and will provide a Game Predictor to engage worldwide fans.

Furthermore, both firms want to incorporate digital advertising at significant FIBA tournaments, allowing 1XBET to pursue enormous prospects in specific markets across the world. FIBA is now evaluating numerous novel technologies that will complement 1XBet’s business ambitions and provide more opportunities for 1XBET and its global partners.

Protecting basketball’s integrity is a primary goal for FIBA, which makes significant efforts to educate basketball stakeholders and aggressively pursue violations of the game’s integrity.

As a result of this cooperation, 1XBET will contribute financially to FIBA’s efforts to combat match-fixing and illicit betting in basketball, as well as to protect the sport’s integrity across the world. Furthermore, as part of the cooperation, 1XBET will establish a single point of contact for integrity, who will work closely with FIBA to assist with integrity-related investigations and intelligence collection.

1XBET has a solid reputation among sports enthusiasts, having sponsored major worldwide entities such as FC Barcelona, Paris Saint-Germain (PSG), LOSC Lille, and more.

Valerii Kharitonov, 1XBET Chief Gaming Officer, said, “We are on the threshold of a new stage in the history of 1XBET. Signing an agreement with FIBA is a strategic step that opens up very significant opportunities for promoting our brand. The partnership will increase fan engagement and help create exclusive content. We love this game and are ready to actively promote basketball on all continents.”

Frank Leenders, FIBA’s Director General of Media and Marketing Services, said, “We are thrilled to welcome 1XBET as our newest Global Partner and look forward to developing our collaboration over the next three years. It’s incredibly exciting to have a Partner supporting both basketball and 3×3. With both organisations sharing a passion for innovation, technology, and the global growth of our sport, we are confident that this Partnership will be game-changing.”