Global economic uncertainty, political instability, and the ravages of the pandemic all impacted investor confidence in London. Yet my company, Abound, managed two of the largest fundraising rounds in London and Europe in recent years amid these significant pressures.

While our journey was tough, the good news is that conditions are now improving. Last year, after a two-year global slump, London startups collectively raised over £10 billion in VC capital, symbolically marking a return to pre-pandemic levels. And this May, business confidence climbed to its highest level since before the Brexit referendum, according to Lloyds.

As investment bounces back, a new problem arises—the fintech space is crowded. Startups are vying for the same pool of investment and finding it harder and harder to stand out. But with the right strategies and approaches, you can still make an impression and secure the funds you need….