First Sportsbook is pleased to announce its arrival as a new sports betting solution provider that is set to make its mark on the scene in the coming months, thanks to its focus on delivering a top-tier, ‘Plug and Play’ solution that is fast to launch and comes fully managed thanks to its 180-strong trading team.

Best of both worlds

Having spotted a gap in the market for a state-of-the-art sports betting solution, First Sportsbook provides the best of both worlds: a fully managed Plug and Play solution that empowers operators with a robust sportsbook infrastructure without the overhead of extensive staffing.

First Sportsbook is led by its highly experienced CEO Tom Light, who commented: “At First Sportsbook, we are committed to reshaping the sports betting landscape with our powerful and superior online betting solutions, and I am personally excited to bring our vision to the forefront of the industry.”

First – Best in Sports 

Under the banner of our guiding principle, First – Best in Sports, the company has developed a high-performance Plug and Play sports betting solution that offers thousands of betting markets that are created in-house by our trading teams and algorithmic experts. This is complemented by a comprehensive fully managed service, which offers superior trading and product development, ensuring partners consistently receive competitive odds, an efficient profit margin and innovative features.

Cross-sell and diversification

First Sportsbook’s headcount totals around 450 employees, with the teams split between specialists in trading (180 staff) and product and tech development (270 staff), who bring to market a modern sports betting solution that delivers customer acquisition, engagement, and growth thanks to state-of-the-art technology that enables operators to diversify verticals and reap the benefits of a strong sportsbook engine.

The company will be making further announcements in the coming weeks as it selects new partners to onboard and brings new brands to market.