Game Lounge announced its acquisition of Dutch affiliate Meneer Casino for an undisclosed sum today (11 November).
Game Lounge touted the deal to acquire the site’s parent company, Two Kings Consultants B.V., as expanding its presence in the rapidly growing Dutch iGaming market and strengthening its position in the global affiliate landscape.
Meneer Casino, founded by Martin van Geest, is an online casino comparison site featuring licensed operators in the Dutch regulated market.
The deal was brokered by Corfai Capital, marking the company’s second consecutive affiliate transaction following its recent facilitation of Ace Odds’ sale to Better Collective.
Game Lounge CEO Richard Dennys (pictured) said: “We are thrilled to welcome Martin and his team to Game Lounge. This acquisition aligns perfectly with our growth strategy and commitment to providing high-quality iGaming experiences to players worldwide.”
Van Geest added: “Joining forces with Game Lounge marks an exciting new chapter for Meneer Casino. We’re confident that Game Lounge’s expertise and resources will help us reach an even wider audience of Dutch players.”
Meneer Casino deal reinforces strategy
Game Lounge said the acquisition reinforced its “Level Up Leap Forward” strategy, which emphasises the group’s commitment to expansion.
Corfai Capital managing partner Ben Robinson argued the transaction brought together two highly complementary businesses with a shared vision for innovation in the iGaming affiliate sector.
He added: “We believe this strategic partnership will create significant value for both companies and further solidify their positions as leaders in their respective markets.”
The announcement comes following Corfai Capital’s appointment of industry veteran and Gambling Files podcast co-host Fintan Costello as partner.
The company said Costello, former global head of Marketing at Saxo Bank and chairman of Finder Media B.V., brings extensive experience in iGaming, FinTech, and digital transformation to the advisory firm.
Costello said: “I look forward to leveraging my experience to help Ben and the team at Corfai expand their reach and continue setting the standard for clients across the iGaming market.”