Gannett Co., Inc., a leading media and marketing solutions company, has partnered strategically with BetMGM, a top-tier sports betting and iGaming operator. This collaboration, set to unfold over several years, designates BetMGM as the preferred online sportsbook and casino partner for USA TODAY Sports. The partnership encompasses the integration of sports betting odds and information throughout the expansive USA TODAY Network, which spans more than 200 local markets across 43 states and includes over 300 digital news and media brands.
Integration of betting odds and direct betting features:
Michael Reed, Chairman and Chief Executive Officer of Gannett, expressed his enthusiasm about the new partnership, especially highlighting its timing with the onset of the football season. “We are excited to redefine our partnership with BetMGM, a leader in the sports betting industry. Our objective is to provide our audience, which includes more than 44 million sports enthusiasts, with reliable and comprehensive sports betting information, thereby driving engagement and increasing the monetization of our platforms,” Reed explained in the company’s press release.
As part of the agreement, BetMGM’s betting odds, including moneylines, spreads, and over/unders, will be seamlessly integrated into the sports content of USA TODAY and other publications within the network. The partnership also introduces a Bet Now feature, facilitating direct interactions for users interested in placing bets. Additionally, BetMGM Sportsbook and BetMGM Casino will be prominently featured as partners in the website footers across all publications within the USA TODAY Network.
Adam Greenblatt, CEO of BetMGM, commented on the partnership’s scope and potential. “We are proud to partner with Gannett, which boasts unparalleled reach both locally and nationally. Integrating our betting odds and insights into their extensive content network enables us to engage with a vast audience of sports fans, enhancing their experience and engagement levels,” Greenblatt stated. He expressed optimism about the partnership fueling the ongoing excitement of sports betting throughout the football season and beyond.
Commitment to responsible gaming:
Along with that, the Gambling.com Group is set to serve the USA TODAY Network audience by delivering BetMGM sports betting offers and expert insights, utilizing its proprietary advertising technology in regions where online gambling is legally regulated.
As BetMGM continues to expand its footprint into new markets and introduce innovative features, the company remains committed to promoting responsible gaming. BetMGM is equipped with resources to aid customers in playing responsibly, including GameSense, an industry-leading program developed by the British Columbia Lottery Corporation and licensed to MGM Resorts. This program is integrated within BetMGM’s mobile and desktop platforms, providing customers with a reliable and familiar responsible gaming experience available at MGM Resorts properties nationwide. This initiative complements BetMGM’s comprehensive suite of responsible gambling tools, which are designed to provide a safe and entertaining digital experience for all users.