B2B igaming technology provider GiG Software has extended its partnership with online gambling operator Betsson Group.

The partnership began in 2022 and seeks to enhance Betsson’s principal Zecure brand. Going forward, GiG will deploy its technology, including its AI ecosystem which features machine learning tools, LogicX and DataX, and managed services, providing Betsson with highly scalable foundations from which to grow and expand.

The existing partnership previously enabled Betsson to widen its operational footprint by establishing itself in nine regulated markets. This includes Betsson’s recent brand launches in Serbia, Germany and Peru.

“We are delighted to be extending our existing partnership with Betsson, a key strategic relationship we have cultivated over a number of years,” said Richard Carter, CEO of GiG. “As a trusted partner, we have focused on providing a technology stack that delivers security, confidence, and flexibility, creating a solid foundation for success for one of our sector’s most ambitious and discerning operators.

“We look forward to driving Betsson’s success further as we navigate and expand into new and established regulated markets together.”

Paul Murphy, commercial director at Betsson Group, added: “This extension to our long-established partnership is a testament to the strength of our working relationship. Our relationship so far has empowered Betsson’s Zecure brands to be able to provide the best gaming experience for our clients in the markets we serve.”