From upset wins, to gold medals decided by a few thousandths of a second, to world-record performances, this year’s Summer Olympics in Paris delivered many unforgettable moments.

Such compelling action has also highlighted the opportunity the Games represents to sports-betting fans, providing new ways to engage with their favored athletes and sports while filling a summer lull in the sporting calendar.

For Flutter globally, handle on this year’s Summer Games more than tripled from the Tokyo Games in 2021. On FanDuel, Flutter’s leading U.S. sports betting platform, the total handle was five times higher than Tokyo. When compared to more than three times higher in Super Bowl betting from 2021 to 2024, it’s evident that interest in Olympics betting has grown immensely.

Much of the growth came from new markets – 23 U.S. states now allow sports betting, versus just 10 when the Tokyo Games happened. However, the value of bets placed through FanDuel in those 10 states also more than doubled, proof of strong organic interest in this year’s Olympics. Other factors included favorable viewing times for American and European fans and an abundance of dramatic storylines.