Hard Rock Digital’s Hard Rock Bet has become the official sportsbook of the Jacksonville Jaguars, boosting the brand’s sports betting presence in Florida, US.

The partnership will see the creation of co-marketing elements such as marquee signage, CRM, digital and social campaigns throughout the NFL season.

Backstage passes to experiences at EverBank Stadium and exclusive VIP access to Jaguars off-site events will also be on offer.

“We’re proud to be the sportsbook for every kind of player and look forward to enhancing game days by bringing Jags fans closer to the action than ever before,” said Nick Menas, Hard Rock Digital’s managing director, corporate strategy.

Hard Rock Games, meanwhile, will offer free-to-play games to fans linked via the Hard Rock Neverland Casino social gaming platform.