Artificial Intelligence, coupled with Big Data, is making huge strides in data analysis and betting prediction. AI machines and platforms are becoming increasingly capable of analysing huge amounts of data to predict sports event outcomes and key factors like player injuries and team performance based on previous data and current trends. This provides an edge in strategic planning and helps punters make real-time decisions during matches.

Artificial Intelligence algorithms have the capability to identify unique trends and patterns that take humans a lot of time to discern. That means these trends and patterns are virtually impossible for human beings to discover. AI has proven to make accurate forecasts about sports event outcomes, athlete performance, and many other gambling-related factors.