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Harris to run ads on sports, fantasy, betting sites

Harris to run ads on sports, fantasy, betting sites

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Democratic presidential nominee Kamala Harris‘ campaign today began to “air new ads on fantasy sports, sports betting and sports news sites” in a “major push” before the November election. The ads began airing this morning and are “part of the campaign’s push to reach potential male voters.” The ads will appear on video game websites like IGN and Fandom, as well as on Yahoo Sports. The campaign also says it’s the “first to advertise on DraftKings.” The campaign is also advertising on “more than 100 mobile video games.” The new ads will air digitally as part of the campaign’s $370M fall paid media effort “targeting voters from across battleground states” (USA TODAY, 10/18).