Igaming is constantly evolving, pushing the boundaries of player engagement while posing new challenges for operators competing for their attention. To keep pace, software providers must continually innovate and develop secure forward-thinking solutions. Here, SOFTSWISS highlights less obvious but highly impactful products that enable operators to meet the ever-growing expectations of their players.

Typically, igaming providers offer core solutions for online casinos, sports betting, game aggregation and customer support services. In some cases, they go beyond these basics, offering affiliate marketing software, jackpots and payment support. 

Vitali Matsukevich, chief operating officer at SOFTSWISS, highlights: “As the online entertainment industry is undergoing rapid transformation, success demands more than just offering high-quality, secure products. Developers should continuously explore and open new niches, responding to nuanced shifts in player behaviour.”

Lotto software

The online lottery market is expected to generate over €15.7bn (£13.2bn) in revenue this year. Over the next five years, the market is anticipated to maintain this growth momentum, with a compound annual growth rate of 5.75%, reaching over €20.76bn in 2029. This consistent upward trajectory positions lotto software as a high-potential addition to any igaming provider’s portfolio, driven by both statistical appeal and growing demand.

Lotto software solutions allow operators to offer a wide range of customisable lottery number betting options independently of traditional lottery organisers. The solutions are optimised for both desktop and mobile platforms, ensuring that players can enjoy a seamless experience across devices.

SOFTSWISS recently presented its new Lotto Software, developed in collaboration with Turfsport. The platform is crafted to handle high transaction volumes, manage up to 80 bets per second and process 3,333 bet results per second. It supports over 300 lottery draws worldwide and integrates seamlessly with existing igaming and retail ecosystems without any additional software.

The platform also features automated scheduling and result processing, ensuring a streamlined experience for operators and players. With a variety of betting options – including numbers, positions, and jackpot draws – operators can easily tailor offerings to meet diverse player preferences. The inherent scalability allows it to accommodate growing demands, making it a versatile solution for diverse gaming environments.

Retail betting 

Considering the recovery of the global sports betting and lottery market, retail betting solutions are becoming an increasingly attractive option. The land-based gambling industry returns to its position after significant setbacks during the pandemic.

Over the past years, the revenue in the industry dropped, bringing it to an estimated €219bn in 2024. Nevertheless, with demand on the rise again, the industry is showing signs of recovery, experiencing a 0.4% growth this year. Profit margins are also improving, jumping to 14.1%, indicating a strong rebound.

Leveraging its partnership with Turfsport, SOFTSWISS presented its Retail Betting Solution. The comprehensive platform supports a wide range of betting activities like sports betting, lotteries, horseracing and casino games. 

The Retail Betting Solution integrates seamlessly with both retail and online platforms. It offers real-time risk monitoring, custom reporting and cash management features to provide operators with essential business information. Accommodating various shop configurations, the solution delivers pre-match and live event feeds. 

Players get access to a wide collection of betting opportunities, such as RNG-based and live casino games from leading providers like Betgames, Evolution, Pragmatic Play and many others. The solution also supports horseracing and other sports betting, making it an adaptable and engaging platform for various player preferences.

Horseracing bets

According to the research, the global horse betting market size is projected to reach €82.6bn by 2032, registering a compound annual growth rate of 7.6% from 2023 to 2032. Providers can capitalise on this growing segment by integrating a Horse Racing Module into their portfolio. 

SOFTSWISS recently integrated such a module into its Sportsbook Platform. Originally developed by Turfsport, it introduces horseracing markets with an initial focus on South Africa. The Horse Racing Module offers a seamless interface, providing users with access to comprehensive race cards, silks and multiple bet types, all designed to meet the needs of a diverse audience.

Social casinos 

Modest estimates of Business Research Insights show that the global social casino games market is expected to reach €10bn by 2030. Unlike traditional online casinos, operators of social casinos are not required to have gambling licences and face fewer limitations on promoting the project. Such business models can grow globally. 

Social casinos represent a rapidly developing trend in online entertainment. This is a kind of fusion of popular casino games and social networking elements. They operate without involving real money, utilising virtual coins for gameplay. Revenue in social casinos is mainly gained from virtual goods sales. Such platforms help to enrich gameplay without monetary risks.

Interest towards the trend is proven by the data from the fastest-growing European social casino SpinAren.net. According to the insights, the audience of the project increased by almost four times during a year and a half since the beginning of the previous year.

Matsukevich summarises: “As new markets emerge and younger player segments evolve, a strong commitment to technological innovation drives the growth of software providers. By expanding their product ecosystems, they can offer operators unique products and solutions to enhance their offerings, grow their businesses and ensure a seamless and engaging player experience.”

The SOFTSWISS team is participating at this week’s SBC Summit Lisbon. The company’s stand (B-160) will be open at the exhibition from 24 to 26 September. Partners can book a meeting with the team here.

For more information, please contact: Volha Halota, PR manager, volha.halota@softswiss.com/+48539949083.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the igaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing igaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first bitcoin-optimised online casino solution. The expert team, based in Malta, Poland and Georgia, counts over 2,000 employees.