B2B gaming content, hardware and services provider Inspired Entertainment has expanded its partnership with online gambling operator bet365.

The expanded partnership marks the second North American market launch for Inspired’s igaming content in just two months, following its successful launch in New Jersey. With this addition, bet365 will now offer a diverse portfolio of online games to players in both Pennsylvania and New Jersey.

“We’re thrilled to be expanding our partnership with bet365,” said Brooks Pierce, president and CEO at Inspired. “Our goal is to deliver high-quality content that meets the evolving needs of players in North America. bet365 knows what its customers want and we’re confident that we can drive growth and provide an exceptional gaming experience for bet365’s Pennsylvania customers.”

A bet365 spokesperson said: “We’re thrilled to be expanding our partnership with Inspired, in a milestone announcement for bet365. The partnership marks a significant advancement in our US expansion, showcasing our commitment to providing the most innovative and engaging gaming experience.”