Betr, a sports gaming and media company founded by Jake Paul and Joey Levy, has announced a strategic partnership with Betting Ladies, a community for women interested in sports and betting.

This collaboration aims to enhance women’s presence in the sports betting industry by utilising Betting Ladies’ audience and Betr’s platform.

As part of this initiative, Betr will create custom content specifically for the Betting Ladies community. The first piece, titled ‘Betting Ladies Breakdown Game 5 of the NBA Finals,’ will be available on Betr’s social media platforms. 

The partnership intends to provide resources, educational materials and community support to encourage more women to engage in sports betting.

Mike Denevi, Head of Betr Media, stated: “At Betr, we are committed to making sports betting more accessible and enjoyable for everyone, regardless of gender. This partnership allows us to further that mission by reaching out to a diverse audience and providing them with the tools and support they need to succeed.”

Betting Ladies, founded in early 2023, is a central hub for women sports bettors in the United States, offering content, tips and advice in a community setting. 

Val C Martinez, Betting Ladies Founder, commented: “Together, we can break down barriers and empower women to participate in and enjoy sports betting to the fullest.”

February 2023, Betr launched Betr Combat, a media vertical dedicated to combat sports, featuring professional mixed martial artist Bo Nickal and combat sports personality David “The Schmo” Schmulenson.

Betr Combat provides 24/7 coverage of combat sports, including original shows, fight commentary, exclusive interviews and post-fight analysis.

Additionally, in May 2023, Betr acquired the Chameleon platform from FansUnite Entertainment for over $7m. This acquisition included a suite of gaming solutions, such as Player Account Management, a sports betting engine and casino management.