Kambi, a provider of premium sports betting solutions, has unveiled its inaugural Sports Betting Trends Report, which draws on exclusive data from its extensive network of over 40 partners across six continents. The report offers valuable insights into the key trends that are shaping the sports betting market in 2024 and beyond.

By leveraging data from one of the world’s most powerful sports betting networks, Kambi has compiled a comprehensive overview of emerging trends that reflect the evolving landscape of sports betting. The report provides unique perspectives on several critical areas, including:

• The most popular sports and events by region.
• The events that are driving customer acquisition.
• The rapid growth and continued evolution of bet builder functionalities.
• The rising significance of esoccer and the increasing demand for always-on content.

This report not only highlights the current state of the sports betting industry but also provides a forward-looking view of its development, offering valuable data for operators to refine their strategies and stay ahead of market shifts.

Simon Noy, Kambi’s SVP of Trading, said: “As the home of premium sports betting solutions, Kambi is uniquely positioned to offer unparalleled insights into the industry. From bet builder to player props to esoccer, there are a plethora of trends altering the sports betting landscape and we hope this report serves as a useful guide to some of those trends and opportunities.”

Download the full report here.