LG Electronics has been selected as the Home Entertainment Brand of the Year in the United Kingdom for the fifth consecutive year.

On May 20 in the U.K. LG Electronics was awarded the title at the Which Awards, hosted by the British non-profit consumer magazine Which? The award recognizes the best brands in TV and AV products annually.

Which? bases its annual brand recognitions on evaluations by numerous experts and consumers, considering not only product performance but also customer service, value for money, innovation, and consumer satisfaction. Hence, the accolade holds significant importance.

LG Electronics has retained its top brand position consecutively since 2020, when Which? first started its home entertainment brand selection. This streak is attributed to the differentiated customer experience provided by LG OLED TVs and soundbars.

Which? cited the “astonishing picture quality and excellent sound” of LG OLED TVs as the reason for the selection.

In particular, the LG OLED TV model 65C3 scored the highest with 79 points among 294 evaluated models, dominating the rankings from first to sixth place. Additionally, LG soundbars have consistently scored high, with five models ranking in the top 10 among 126 evaluated performance models.