LiveScore Bet has launched a new television commercial (TVC) in Ireland as part of its “Total Betting” campaign.

The commercial, produced by Amigo Partnership, focuses on showcasing LiveScore Bet’s approach to sports betting.

The TVC is being broadcast as part of a strategic media plan developed in collaboration with SparkFoundry. The commercial will air across major sports programming on Sky Sports and RTE, including English football, Premier League darts and golf tournaments.

It is expected to reach an estimated 1.5 million viewers, particularly targeting male sports fans in Ireland. The campaign also includes ad placements during 22 European Championship matchdays on RTE, reaching approximately 40% of LiveScore Bet’s target demographic in the region. 

Sam Sadi, LiveScore Group CEO, stated: “We are incredibly excited to launch our Total Betting TVC campaign in Ireland and demonstrate LiveScore Bet’s seamless, informative, live and rewarding offering.”

Nick Withersby, Amigo Partnership Executive Creative Director, added: “Our job was to creatively connect that ease and fluidity to the great features and experience of the LiveScore Bet app and the concept of Total Betting.”

The TVC’s rollout follows LiveScore Group’s migration of its Virgin Bet brand onto the Kambi sportsbook platform in July 2024, as part of a long-term partnership aimed at enhancing the sports betting experience for users.

LiveScore Bet’s current media efforts are positioned to support the brand’s expansion in the sports betting market, with additional product and promotional initiatives expected to follow as part of the “Total Betting” platform.