A recent survey conducted by Freshwater Strategy reveals that a majority of Australians favor moderate restrictions on online gambling advertisements rather than a total ban. The study, which surveyed 1,550 voters between August 30 and September 1, found that 56% of respondents support targeted, evidence-based restrictions. In contrast, 37% advocate for an outright prohibition.

The survey highlights that Australians are primarily concerned with reducing exposure to children and protecting vulnerable groups from gambling ads. Specifically, 37% of respondents prioritize limiting children’s exposure, while 26% are focused on shielding vulnerable Australians.

These findings align with a previous Australian Financial Review (AFR) Freshwater Poll, where 70% of voters preferred measures that limit the number and timing of gambling ads on television over a complete ban.

The debate on gambling advertising has intensified with an alliance of over 60 prominent Australians urging the federal government and opposition to enforce a total ban on gambling ads within three years. This group, which includes former prime ministers and sports personalities, has called for the adoption of the Murphy Report’s 31 recommendations.

These recommendations aim to address gambling ads’ influence, particularly on children and vulnerable individuals, and restrict inducements aimed at susceptible gamblers.

In response to these developments, Kai Cantwell, CEO of Responsible Wagering Australia, stated that while an all-or-nothing approach might initially seem appealing, evidence-based alternatives are preferred by the majority.

Cantwell argued that banning online gambling ads would not prevent Australians from gambling but would instead drive them towards illegal offshore operators, who often offer enticing bonuses and fail to provide adequate consumer protections.

Cantwell further cautioned that over-regulation could result in a void filled by unregulated entities targeting vulnerable populations with predatory advertising. He also pointed out that legal gambling operators contribute significant tax revenue, which supports crucial services such as healthcare, education, and infrastructure. Illegal operators, on the other hand, avoid paying taxes, costing the Australian economy billions annually.