Golden Matrix Group’s Meridianbet operator brand has received a sports betting licence in South Africa.

The accreditation from the Western Cape Gambling and Racing Board allows the B2B and B2C company to operate sports betting across South Africa.

A separate Manufacturer Licence from the regulator allows Meridianbet to licence its proprietary sports betting software within the Western Cape region.

Zoran Milosevic, CEO of Meridianbet, said: “Expanding our reach into South Africa will provide new opportunities to grow our user base in an entirely new jurisdiction, underscoring our ongoing commitment to growing our industry-leading brands around the world.