Musburger Media says it has acquired VSiN, The Sports Betting Network from DraftKings, with original VSiN founders Brian Musburger and Bill Adee leading the multi-platform broadcast and content company going forward.
Details of the agreement weren’t disclosed. DraftKings originally bought the company in 2021 for roughly $70 million.
“While a lot has changed in the sports betting industry over the past three-and-a-half years, our original vision for VSiN still holds and we are committed to delivering the most credible, independent information and analysis sports bettors can find anywhere,” Musburger said in a news release. “We truly appreciate the work we’ve done with DraftKings and look forward to continuing to collaborate on future projects. Bill and I couldn’t be more excited about leading VSiN into the future and cementing our position as a trusted authority in sports betting.”
The VSiN sports betting network features programming heard on roughly 360 stations across 46 U.S. states. It offers news, analysis and insights aimed at sports bettors. It offers 18+ hours of unique sports betting content daily.
“DraftKings continues to optimize its investments in content and media to align with the most critical areas and needs of our business strategy, objectives, and goals,” said Stephanie Sherman, Chief Marketing Officer, DraftKings. “We want to thank Brian, Bill, and the entire team at VSiN for a great relationship, and we look forward to continuing to advertise on the network.”
VSiN’s current talent roster includes legendary sports broadcaster Brent Musburger and some of the industry’s most knowledgeable sports betting experts, the release says.